There’s a question many property owners find themselves asking, especially in today’s fast-moving market: “Should I sell on the open market, or try auction?”

For years, property auctions were considered a last resort — suitable only for rundown houses or distressed sales. But that perception is quickly changing. More and more sellers, from private homeowners to professional landlords, are discovering the unique advantages that auctions can offer.

At McHugh & Co, we’ve been at the heart of this shift. As one of the UK’s most trusted Online Property Auctioneers, we’ve helped thousands of clients sell property at auction — quickly, efficiently, and often for more than they expected.

So, if you’re wondering how to auction a house, or whether it’s right for your property, here’s what you need to know.

A Fast and Certain Sale

One of the most compelling reasons people choose to sell property at auction is speed.

Unlike the traditional sales route, where deals can drag on for months and fall through at the last minute, auctions work to a fixed timeline. Once your property is listed, the auction day is set. And when the virtual hammer falls, the sale is legally binding. The buyer pays a deposit on the spot and usually completes within 28 days.

For anyone seeking a fast property sale in London — particularly those managing a probate estate, navigating a time-sensitive investment decision, or simply tired of chain delays — a sale by auction offers a clear and stress-free path forward.

Bidding Wars Work in Your Favour

There’s something powerful about a competitive environment. Auctions naturally create a sense of urgency, and when multiple buyers are interested, the result is often a higher sale price than initially expected.

Unlike private negotiations, where offers can stall or fall short, bidding at auction is dynamic and emotional. Buyers are motivated, timelines are short, and the pressure to act quickly can push prices well beyond the guide.

At McHugh & Co, we see this play out every auction day — with properties exceeding reserve prices. The benefits of property auctions truly shine when competition builds.

Transparent, Straightforward, and Fair

Selling property can sometimes feel like a maze of negotiations, hidden agendas, and last-minute changes. One of the standout benefits of property auctions is that they remove all of that.

The process is public, transparent, and follows clear rules. There’s no gazumping, no renegotiation after surveys, and no drawn-out contract discussions. Sellers remain firmly in control — deciding on reserve prices, timelines, and terms upfront.

And because McHugh & Co auction specialists handle everything from listings to legal pack coordination, there’s support every step of the way.

Access to Serious Buyers, Ready to Proceed

One of the myths surrounding auctions is that they only attract bargain hunters. The truth couldn’t be more different.

Our auctions draw an impressive mix of cash-ready buyers, including developers, professional investors, and landlords looking for opportunities.

Through McHugh & Co’s extensive marketing — catalogues, direct email campaigns, online platforms, and property portals — your listing reaches a wide audience with serious buying intent. If you’re a landlord seeking an auction house for landlords, the reach and reliability of McHugh & Co makes all the difference.

It’s Not Just for Run-Down or Repossessed Properties

Another misconception? That auctions are only suitable for properties in poor condition or under distress.

In fact, auctions are ideal for a wide variety of property types:

• Probate sales where timing and transparency matter
• Tenanted or income-producing properties
• Commercial spaces or land with development potential
• Unique or unusual homes that don’t suit the standard sales market

Whether you’re a homeowner or an investor looking to sell property at auction, McHugh & Co has the experience to handle it with care and confidence.

Experienced Guidance from Start to Finish

Selling at auction doesn’t mean doing it alone. With McHugh & Co, sellers receive clear, professional support from the very beginning.

We’ll help you with valuation, guide you through setting your reserve, organise viewings, coordinate legal pack preparation with your solicitor, and market your property to buyers.

As one of the UK’s leading Online Property Auctioneers, we’re known not only for getting results — but for being approachable and easy to work with, too.

Why More People Choose McHugh & Co

In a climate where time is money, certainty matters, and buyers are ready to compete, auctions are no longer the alternative — they’re the smart choice.

McHugh & Co auction services combine tradition with innovation, offering an efficient online platform, an established buyer base, and a reputation for honesty and results. If you’re looking to sell property at auction, we’d love to help.

Thinking of Selling?

Request a free auction appraisal or speak to one of our advisors today!
Your property could be in our next catalogue — and sold within weeks.